News / Technology is key, as shippers and truckers struggle with supply chain KPIs

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North American shippers and truckers are struggling to get a grip on performance.

While most of them view key performance indicators (KPIs) as an essential part of supply chain management, the majority are having trouble getting useful data to turn into actionable insights.

These findings emerged from a study by Coyote Logistics in March and April, which surveyed nearly 1,000 shippers and close to 700 carriers across North America.

Nearly half the shippers (43%) have revenues between $200m and $799m, 17% turnsover $800m+ ...