News / Major global brands setting out their stall for more direct-to-consumer sales

Photo 184794857 © Sylvain Robin - Dreamstime.com

Sportswear and equipment producer Under Armour is one brand of many eyeing more direct access to consumers’ wallets, reducing its reliance on retailers.

Before the end of 2022, it wants to quit 2,000-3,000 of the retail stores currently selling its products.

This will still leave sales through around 10,000 stores, but the move should boot profits as management is eyeing a more premium position in the market and selling more inventory at full price.

Denim fashion giant Levi Strauss is also gunning for ...