News / Logistics – 'the new retail' – needs to listen to the customer, not follow trends

© Oleksandr Brylov

Retailers must focus on what customers want – as opposed to keeping up with the trends of same-day and next-day delivery.

This was the takeaway from the Logistics is the New Retail session at this year’s Multimodal event in Birmingham yesterday, during which Spiral4’s Andrew Starkey declared: “Delivery does drive retail.”

He added: “We are finding retailers offering next-day delivery when their consumers aren’t asking for it.

“They do it for a competitive edge, but what consumers really want is knowledge – they want to ...