JD.com brings some fresh ideas to the table as it targets the cold chain

© Shannon Fagan

Chinese e-commerce giant JD.com has focused on cold chain fresh food deliveries as its next major growth market.

The Fortune 500 company has invested heavily to develop warehousing and distribution networks across China, spurning the traditional third-party delivery model, and is the biggest operator in online direct sales in China, and the second-largest in the world, after Amazon.

“In categories like mobile phones, laptops, baby formula and FMCG, we’re number-one all over China; and now, even though it’s currently a relatively tiny market, we believe we can ...