E-AWBs: we'll find success through collaboration, says IATA

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E-air waybill penetration rose a disappointing 0.9% in October, taking the industry to 35.1% – still some way off IATA’s 45% target by the end of the year – or two months’ worth of data. As we all know, 5% average industry growth can be hard to achieve in any field these days.

But IATA is promoting the e-AWB 360 campaign, now launched at nine airports, with 17 airlines participating. The carriers are switching  to e-AWBs at selected airports, using the ...