News / Customer-centric supply chains: the 'make or break' factor in business today

© Jakub Jirsak

The meteoric rise of e-commerce has been a forceful driver of the prominence of customer centricity and matching supply chains. Somewhat oddly, this does not extend to delivery commitments, as a legal tussle between Amazon and a customer, seeking to launch a class action lawsuit against the e-commerce behemoth, shows.

Industry experts have identified customer-centric supply chains (CCSCs) as a vital ingredient of doing business today, an element that makes or breaks the success of a business. The message has been ...