News / Black Friday boosts volumes, but retailers find consumer frenzy fails on margins

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It’s that day. Fat with turkey, Americans are turning to the shops to participate in the consumerist blowout that is Black Friday. And not just Americans ? Europe is swiftly following the trend, while Asia’s big day was earlier this month.

According to the US National Retail Federation, 135.8m Americans, or 60% plan to shop this weekend, while 80% are going to shop on Cyber Monday. Last year, Thanksgiving sales broke the $1bn mark online while Black Friday was up to ...