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By Alex Lennane
Volga-Dnepr has broken its silence over its decision to stop working with brokers, as well as on a recent spate of staff changes at the group.
The Russian carrier defended its plan to work with forwarders instead of charter brokers, claiming it is a strategic move that supports its cargo supermarket model – a one-stop shop for several aircraft types, providing a breadth of solutions to forwarders.
In an interview with The Loadstar, vice president sales and marketing for the group, Robert van de Weg, said the decision was made to enable the company to get closer to its customers.
“We can reach customers ourselves. We speak to forwarders anyway, and this direction brings us even closer to them. We already work in close cooperation with them. We are strongly pushing forwarder relations, both with global and smaller forwarders.
“On the scheduled side, we have strong relationships with forwarders, but some are used to outsourcing to brokers on the charter side.
“We decided on a different way of marketing our AN-124 and IL-76 charter services. The goal for us is to get closer to our target customers.”
Mr van de Weg, a former executive at Cargolux, which once styled itself as ‘the forwarders’ airline’, added that more than 70% of the VD group’s business was scheduled, and it continued to work with brokers on its 747 and 737 charters.
Some brokers had been upset at the decision – and the method of its announcement – having worked with Volga-Dnepr for nearly 30 years.
Mr van der Weg conceded: “We regretted how the coverage in the press went, especially on how brokers were typified: we respect most of them and how they manage and developed their business.”
The same strategy was, in part, behind the loss of many staff, particularly in the UK charter business, over the past 18 months and Mr van de Weg said: “There has been some turnover in people, mainly on the charter side, and to an extent these changes reflect the new direction.”
But he added: “In any event, this company is not like some other airlines where you join at 22 and leave at 65.”
The changes at Volga-Dnepr, which have primarily affected the AN-124 and IL-76-operating airline, have happened since geopolitical challenges saw Volga-Dnepr and Antonov Airlines break up their near-monopolistic joint-venture, Ruslan. As a result, the two airlines now compete, forcing down prices, where before they worked together.
Mr van de Weg agrees the market shifted.
“There is more competition now in a general sense, and tougher competition on price. But the biggest driver is supply and demand. At the moment things are healthy, the project market is good. But as always, the project market does fluctuate strongly.”
But with falling prices in the high-revenue AN-124 operations, a move to cut costs by removing the middle man has presumably not hurt Volga-Dnepr’s business, while at the same time bolstering its forwarder-focused credentials.
Next: Cargologicair, Brexit and Germany
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