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Freight service providers are trapped in a classic Catch-22 situation with their major clients, who expect more innovation from their logistics suppliers but frequently fail to pay for it.

That was the major conclusion from a recent “voice of the customer” survey, conducted by supply chain community SCM World, of hundreds of multinationals’ transport and supply chain managers on their use of third-party logistics providers.

The survey asked respondents to rate their logistics providers on five key service metrics: reliability; speed of ...

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