Logistics faces a new retail landscape, dominated by social shoppers

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The last few months have demonstrated just how much of our daily lives can be lived in the comfort of our homes: from remote working, to virtual pub drinks and, of course, shopping.

In the US, TikTok and Levi’s have just released the first findings of their commercial partnership, which included the use of a ‘shop now’ button in platforms.

Making purchases from within social platforms is an increasingly popular channel for consumers, helped by the one-in-four British businesses which had enabled this by the ...