News / India needs to get market-ready – fashionably quickly

© Dmitry Kalinovsky

Indian apparel industry stakeholders are reporting strong demand signals from big global brands, as buyers increasingly seek alternatives to disrupted Bangladesh supply chains. But a capacity crunch is seriously threatening that boom.

Large fashion houses reached out to Indian suppliers with firm order indications at a recent trade meet, Bharat Tex, hosted under the aegis of the Apparel Export Promotion Council (AEPC) in New Delhi, according to industry updates.

Those exploring alternative markets included Tendam Global ...