News / Air cargo carriers need to 'think items, not pallets' to profit from ecommerce

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The misalignment between what e-tailers expect and what airlines provide “needs to be addressed” in order to stay competitive in a shifting air cargo market, according to delegates at the Aviation Connect event in Istanbul this week. 

Denis Ilin, CEO of end-to-end logistics platform for e-tailers, e-SmartLogistics, told The Loadstar, on the sidelines of the conference, there was “an extreme misalignment of mentality of expectations on an e-com site, and what the airline industry and air cargo is offering”. 

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