Comment: how to keep your customers calm in the coronavirus crisis

© Matthew Benoit

Every business is vulnerable in this coronavirus crisis. The days of burying your head in the sand and waiting for the storm to blow over are gone.

You can try, but your customers will not be understanding or forgiving, because they will see how pro-active your competitors are, in engaging with their customers and keeping them informed throughout the crisis. You will lose their trust and with it, their business.

There are important benefits in communicating directly with customers during the coronavirus ...