rafi danieli

Israeli container shipping line Zim has outlined an extensive reorganisation for 1 March that will see new regional heads and a redivision of geographic areas.

The company said it would mean a stronger focus on “trade areas in which Zim enjoys competitive advantage”, adding: “The aim is to build a lean and agile enterprise, attentive to the needs of customers and market trends.”

A new Pacific unit has been created, managing the trade between Asia and North and Central America; a new Intra-Asia unit will cover trade within Asia; and a Cross Suez-Atlantic unit will cover the Asia-Mediterranean, US-Mediterranean and intra-European trade, which includes Israel.

Current manager of global sales Nissim Yochai has been appointed vice president, Pacific, current Asia-Pacific manager Danny Hoffman has been appointed Intra-Asia vice president and Rani Ben-Yehuda, presently managing Israel and the near east area has been named vice president of the Cross Suez-Atlantic unit. All three will report to Zim president and chief executive Rafi Danieli (pictured).

Mr Danieli said: “The new structure strengthens the position of Zim in the trades in which it operates and is an important element in implementing our strategic plan and in improving the level of service to our customers.”

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