Handwriting text Headlines. Concept meaning Heading at the top of an article in newspaper Brick Wall art like Graffiti motivational call written on the wall.

We recently highlighted CH Robinson’s (CHRW) mid-term IT push to be at the forefront of competition and better serve its clients. That was a truly remarkable headline story but hardly impressive by other standards, we argued.

According to the plan the 3PL would invest $1bn in technology – or just 1.2% of gross revenues annually, assuming no growth in its top line in the next five years.

Investment projections are more impressive if net revenues are taken into account, but either way CH Robinson is ...

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