How retailers are reinventing the supply chain for an omnichannel age

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The continued problems faced by retailers in marrying their brinks and mortar operations with growing e-commerce volumes is examined in this article by Essential Retail, which describes how the sheer complexity of synchronising fulfilment capacity and stock availability is posing huge challenges to their supply chains. “Traditionally, retailers moved products between distribution centres and stores or customers’ homes. Now they need to transport those goods from stores to a customer’s home, to third-party pick-up points (such as secure lockers), or even to another store. In addition, in-store returns and exchanges add more reverse flow paths, creating serious challenges for large retailers with hundreds of distribution centres and stores.”