Free Delivery Illustration 119059351 Cargo © Sviatlana Sheina Dreamstime.com
© Sviatlana Sheina Dreamstime.com

The race for faster deliveries to consumers is running out of steam – thanks to the rising cost of fuel.

In the years before Covid, Amazon had been a relentless pace-setter, playing a major role in satisfying consumer expectations that online orders should reach them within two days, at no cost.

The online giant had deep enough pockets to subsidise this drive, which forced smaller competitors to follow suit and also swallow the cost.

And Amazon had been preparing to turn the screw ...

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