News / Drive for more profit among shippers makes their logistics planning 'a guessing game'

A deepening conflict between company finance and logistics departments is resulting in inaccurate forecasting, according to one major shipper.

Those aiming to boost figures for shareholders are set against company colleagues trying to manage flows in what has been called “a strained relationship”.

One demand planning manager (DPM) from one of the biggest global shippers in the consumer sector, recently singled out some board members for being unable to read the business cycle, yet promising stakeholders very ambitious targets – which, in most cases, are out of ...