News / A digital way to transform Asia’s 'antiquated' B2B wholesale retail market

Hong Kong start-up Peeba wants to transform Asia’s “antiquated” B2B wholesale retail market with digital logistics solutions.

Peeba launched its online B2B marketplace during the Covid-lockdowns in 2020, when retailers were unable to attend tradeshows and in-person meetings to source new products.

Even without the pandemic, the company said, relying on face-to-face meetings was “slow and arduous” and it created its B2B wholesale platform to “connect unique brands from around the world with independent retailers across Asia Pacific”.

By April this year, when ...