Wal-Mart steps up rivalry with Amazon Prime

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A true twenty-first century battle between industry heavyweights: Amazon vs Wal-Mart. Amazon, known in e-commerce parlance as a “digital native”, has clearly held a lead over the world’s largest retailer in terms of e-commerce sales and fulfilment due to first-mover advantage. But now Wal-Mart is responding. “We plan to invest in four areas: our global technology platform, our next generation fulfilment network, our talent, and on integrating digital and physical”, said Neil Ashe, Wal-Mart’s global e-commerce chief executive.