Smart containers: can carriers get a return on the massive investment?
Hapag-Lloyd has “set the standard” for smart container usage, according to the Digital Container Shipping ...
© Hieronymusukkel
By Mike Wackett
Maersk’s announcement on Friday that it is intending to retire brands, including Hamburg Süd, Sealand and Twill, has met with a mixed reaction from the industry.
There are those that share Maersk’s conclusion that a singular unified brand is the way forward, to enable the company to “better respond” to its customers, but others bemoan the potential loss of the more personal contact they have enjoyed with the subsidiaries.
“We aim to unify our brands and our structure in a way that ...
Comment on this article
Frederik deCockBuning
January 30, 2023 at 2:07 pmgood work Maersk ! like it did with P&O and Nedlloyd it will go smoothly but remember the personal approach!
The Canmar,Cast,Contship, TMM & Lykes brands also disappeared into CP Ships (and bundled sold to HapagLLoyd) , container shipping is not like Unilever with all its different products brands ..