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By Alex Lennane
Here, Holly Birkett explores the real issues behind #nipplegate, the top story from this week’s NorShipping event, at which an exhibitor was censored for trying to market itself with semi-naked women. (Frankly, a tired, outdated and ineffective marketing strategy even in the less-than-progressive world of shipping.) She explains how she felt at her first ever trade show, at which hot pants and hot lips were part of the scenery – it was not only disappointing, but made her feel small, and lack confidence. Hardly a great welcome to the world of logistics.
Comment on this article
Michael Webber
June 05, 2015 at 7:34 pmThe writer’s prose may be too casual by half but her point is undoubtedly correct. Much as we might like to pat ourselves on the back over how much less of an old boy’s club our industry has become, that such an exhibition is still considered effective is dismissive of women and suggests a fairly unsophisticated profile of its target audience.