Here, Holly Birkett explores the real issues behind #nipplegate, the top story from this week’s NorShipping event, at which an exhibitor was censored for trying to market itself with semi-naked women. (Frankly, a tired, outdated and ineffective marketing strategy even in the less-than-progressive world of shipping.) She explains how she felt at her first ever trade show, at which hot pants and hot lips were part of the scenery – it was not only disappointing, but made her feel small, and lack confidence. Hardly a great welcome to the world of logistics.
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