News / Virgin Atlantic Cargo: we're more mature, tech-savvy and customer-focused

Photo: Virgin Atlantic

It’s a calmer, quieter, more mature Virgin Atlantic Cargo, these days. The noisy marketing has levelled off, the daring innovation it showed during the Covid era, when it filled its passenger aircraft with cargo and introduced a new network, has been replaced by a customer-focused discipline, according to Phil Wardlaw, who has been managing director for two years. 

And, he says, the new focus has started working. 

“Tonnages were down quite significantly in certainly the latter half of 22, and then throughout 23. ...