Shippers 'conned' by greenwashing: lies, damned lies, and logistics

© Cristian Storto |

As if ‘green’, ‘grey’, ‘blue’ and ‘brown’ were not confusing and loaded enough, the fuels landscape is already a dishonest one, with deceptive practices among fuel suppliers, and their shipper customers either unwittingly or knowingly playing along, experts say.

Opportunity Green CEO Aoife O’Leary, in conversation with The Loadstar, explained: “The sustainable aviation fuel (SAF) label is just an incredible marketing coup by the aviation industry,” she said. “There is no such thing as SAF right now. ‘SAF’ is everything from dodgy palm ...