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The twin challenges of weakening international demand and higher costs – largely due to supply chain inflation – pushed ASOS, the UK’s e-commerce fast-fashion darling, into a full-year pre-tax loss despite a marginal 1% revenue growth.

According to its latest annual results, released on 19 October, in response ASOS now reckons it may have to write off up to £130m in excess inventory, in addition to scaling back its international supply chain, as it strives to balance its books.

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