Interview with Santa Claus: a very complicated logistics strategy

Igor Mojzes

CILT has interviewed Santa Claus, who reveals that while his gift distribution strategy may look seamless, much like everyone else’s, it actually takes months of planning. About one-third of the world’s children celebrate Christmas, which means he must make about 433 million drop-offs. Bricked-up chimneys require redelivery slots and things are made worse by the time limit (a 22-hour window) remaining constant, but there has been a 60% rise in child population in the last 50 years, much of which is not ...