For forwarders, 'a hot Q4' will be all about controlling air cargo capacity
“Capacity is going to be king for the rest of 2024.” That’s the word from forwarders ...
Igor Mojzes
By Alex Lennane
CILT has interviewed Santa Claus, who reveals that while his gift distribution strategy may look seamless, much like everyone else’s, it actually takes months of planning. About one-third of the world’s children celebrate Christmas, which means he must make about 433 million drop-offs. Bricked-up chimneys require redelivery slots and things are made worse by the time limit (a 22-hour window) remaining constant, but there has been a 60% rise in child population in the last 50 years, much of which is not concentrated near Lapland. On the plus side, presents are getting smaller – you can fit more selfie sticks in a sleigh than teddy bears or rocking horses. And of course, frictionless borders are paramount, he adds.
PS: If you have kids, try out the “Where is Santa?” app by NORAD. In our experience, it is good for world geography, and for keeping kids occupied on Christmas Eve …
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