How strong is the digital traction in container shipping?

© Olivier Le Moal

Getting hard numbers about the take-up of digital services in container shipping – whether it is booking freight through neutral online platforms, or utilising digital-first freight forwarders – has hitherto been pretty difficult, which has left the debate of shipping’s digitisation often feeling obscured. However, here’s Lars Jensen to the rescue, with a LinkedIn post that fills in some of the blanks and clearly indicates that the adoption of digital processes is increasingly widespread: “Whilst there is no claim that this view at digital traction is comprehensive across all players in the field – it is clearly not – it does show that some of the players are not to be seen as small-time digital experiments anymore. Instead they exemplify that the digital change in the industry now has very strong traction, and it is no longer a question of whether we will see such digitisation, but only how quickly it will become the norm amongst all players.”