Digitising the supply chain: the awareness imperative

One of the best bloggers on the supply chains today is SCM World’s Kevin O’Marah, and this post on Zara shows why – it’s a penetrating analysis of how the gulf between the way Zara handles and interprets its supply chain data, using what Mr O’Marah calls the three-step “sense, decide, respond” approach, and its lagging retail competitors are effectively running their supply chains “blind”. “Zara is an icon, relying on a contrarian strategy of vertical integration in retail apparel ...