News / Cogoport brings new transparency to ocean freight bookings in India

Mumbai-based logistics start-up Cogoport is bringing a new level of transparency to India’s ocean freight booking market, it claims.

The online freight exchange offers price discovery and booking using a data-driven technology solution, which it says provides a simpler booking experience.

“My main driver was the disjointed way the freight industry does business and the predominance of outdated, analog systems,” said Cogoport founder and chief executive Purnendu Shekhar.

“Here the inefficiency is largely by design – the opacity created is more with the ...