News / Air cargo should 'blow its own trumpet' – but has to deliver the goods

The air cargo industry has to ensure its customers understand and appreciate its value, delegates at Multimodal in Birmingham heard this week.

“We need to be mindful of the competition,” said Mark Olney, EMEA manager for Air Canada Cargo. “We have to play up the quality – it’s incumbent on us to make people know that.

“We have seen a lot of cargo lost to sea freight, and it doesn’t come back. We have to show that air freight’s offer is a ...