News / Better connectivity needed before African e-commerce can take off

© Faithiecannoise

E-commerce will struggle to take off in Africa without better connectivity and significant improvements to infrastructure, particularly on last-mile segments. 

McKinsey Global Institute projects that e-commerce will be worth $75bn in Africa’s leading economies by 2025. But lack of internet and credit card penetration in some regions, as well as a lack of addresses, could make growth challenging.  

“China has much stronger e-commerce potential and is growing much faster than the EU and US because of the young people, so Africa has huge ...