Keep it simple, stupid

13/06/2012

As the world ? and companies, especially in logistics ? gets increasingly complex, there is much to be said for ensuring that simplicity is at the heart of how businesses function. This Economist article shows how McDonalds, Ikea, Apple all use a ‘simplify and repeat’ ...

To read this article you need to subscribe.

Help us to continue to invest in award-winning independent journalism. For an introductory offer of just £70 a year, or £10 per month, get access to all our daily news stories and opinion. If you are already a registered user, please login below with your current account's email and password to subscribe. If you are not registered and want to subscribe, please register below to subscribe.

Current subscriber

New subscriber