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As the world – and companies, especially in logistics – gets increasingly complex, there is much to be said for ensuring that simplicity is at the heart of how businesses function. This Economist article shows how McDonalds, Ikea, Apple all use a ‘simplify and repeat’ formula. But even with this mantra, companies still need to ensure they can fend off disruptive innovation – see the declines of Nokia, Xerox, Blockbuster. A good read on business practice – and why companies should lose their ‘paper-clip monitors’.