News / Customers want to know how they can tell apart two carriers in the same alliance

14/04/2014

With the increasing prevalence of mega-alliances in deepsea container shipping, their customers are asking how they will be able to tell one carrier from another in a network.

This question is most clearly focused on the formation of the P3 alliance, which will see Maersk, regularly ...

Comment on this article

You must be logged in to post a comment.

Gunther Ginckels
April 18, 2014 at 3:17 pm
To my understanding, P3 will be an independent carrier using ships from the 3 partners but managing them independently. The P3 objectives will be to run a cost efficient, well utilised fleet of large containerships in specific trades on time and on fixed schedules and rotations. P3 will have – so to say – 3 customers – MSC, Maersk and CMA. The differentiators will be in commercial empathy, administrative simplicity, error free and automated invoicing and documentation and customer focussed interaction. It will also re-open the debate on value added services and to which extend carriers will offer integrated STDO services as a differentiator. Maybe P3 carriers should re-consider entering into LCL and enter into long-term partnerships with their customers. Last but not least; slotcost will no longer be a disputed element in pricing.

Log in to Reply