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With the increasing prevalence of mega-alliances in deepsea container shipping, their customers are asking how they will be able to tell one carrier from another in a network.

This question is most clearly focused on the formation of the P3 alliance, which will see Maersk, regularly ...

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  • Gunther Ginckels

    April 18, 2014 at 3:17 pm

    To my understanding, P3 will be an independent carrier using ships from the 3 partners but managing them independently. The P3 objectives will be to run a cost efficient, well utilised fleet of large containerships in specific trades on time and on fixed schedules and rotations. P3 will have – so to say – 3 customers – MSC, Maersk and CMA. The differentiators will be in commercial empathy, administrative simplicity, error free and automated invoicing and documentation and customer focussed interaction. It will also re-open the debate on value added services and to which extend carriers will offer integrated STDO services as a differentiator. Maybe P3 carriers should re-consider entering into LCL and enter into long-term partnerships with their customers. Last but not least; slotcost will no longer be a disputed element in pricing.