News / Shipping must move faster towards a digital supply chain, says INTTRA

26/05/2017

A senior executive at shipping line freight booking platform INTTRA has called on the industry to accelerate efforts to digitise the supply chain.

President and chief operating officer Inna Kuznetsova believes while the sector appears open to technology, it seems less open to change.

“Last year saw the ...

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Bruis van Driel
May 30, 2017 at 11:13 am
Great to read that INTTRA acknowledges the good work done by SMDG on creating digital solutions for VGM.
Logistical service companies will only succeed digitally if they know how to integrate with their customers. And this integration will only happen if both parties (customer and supplier) agree to the processes to be integrated. With VGM this was relatively easy, since it was the shipping industry that dictated the new process and the customers (sometimes grudgingly) accepted new reality.
But when it comes to the end to end process of shipping, the views of parties are so different (and have been for such a long time) that a reality has been created which will not be easy to change.
A redesign of the complete integration process is necessary to get on top in the digital world, but which stakeholder has the power to accomplish that

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