News / Shippers jockey for position with supply chain visibility critical in a declining market

Port of Tacoma Source Port of Tacoma.

Shippers are finding ways to differentiate themselves in market conditions that are becoming increasingly challenging, with 80% demanding greater visibility throughout their supply chains, according to a new survey.

Supply chain visibility provider Tive conducted a survey of 250 businesses, in collaboration with the Worldwide Supply Chain Federation, consultancy Charlie Pesti and Shipping and Freight Resource.

It says “supply chain visibility has risen in business criticality”, and is now critical for B2B operations as well as consumers.

“Clients now expect more co-operation and ...