News / More cargo airlines eye adding revenue through multichannel sales

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Cargo airlines are increasingly embracing multichannel sales approaches as they attempt to cater for all types of customer.

Whether its via bots, highly trained staff or booking platforms, carriers want to make themselves easily available to any customer – it’s no longer a case of booking solely via a carrier’s own website.

“We know personal relationships are important in selling to the market,” said Dorothea von Boxberg, chief executive of Lufthansa Cargo.

“We are very strong in this. But we have also seen ...