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In the 10 months since Maersk put its blockchain platform, TradeLens, into a joint-venture with IBM, the company has attracted just one additional carrier to the platform. This, says Coin Desk, is indicative of the issues facing the technology: getting rivals to cooperate with one another, which blockchain essentially seeks to achieve. The report notes that for Maersk the issue is even more problematic, as it owns TradeLens. In a bid to appear more neutral, TradeLens has sought to reclassify itself as a joint collaboration. But even this has failed to address the concerns of other carriers.

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