News / Freight brokers need to rethink their role as technology overtakes them

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Freight brokers have to reconsider their value proposition, says Satish Jindel, founder and president of SJ Consulting.

The going has got a lot tougher for brokers over the past 18 months. With ample capacity in the market and rates in the doldrums, shippers have no cause to reach for a middleman to find transport at acceptable pricing – a far cry from the frantic scramble for capacity in 2021.

At a media event last month, Uber Freight unveiled new services, signalling a ...