News / 'Don't grab at new tech in fear of digital forwarders, and make the wrong choice'

20/03/2018

While the freight industry has much work to do to go digital, players must not rush into decisions triggered by fear of rivals with better technology, forwarders and airlines have warned.

“We are at the beginning of the fourth industrial revolution,” said Phil Coughlin, chief strategy officer ...

To read this article you need to subscribe.

Help us to continue to invest in award-winning independent journalism. For an introductory offer of just £70 a year, or £10 per month, get access to all our daily news stories and opinion. If you are already a registered user, please login below with your current account's email and password to subscribe. If you are not registered and want to subscribe, please register below to subscribe.

Current subscriber

New subscriber

LOGIN

Please either REGISTER or login below to continue. Forgotten your password? Please click here.

Email*
Password*

Reset Your Password

<< Go back

Email*

Comment on this article

You must be logged in to post a comment.

Gary Ferrulli
March 20, 2018 at 5:24 pm
Most technology related articles etc are more hype than fact. Blockchain will not solve all supply chain issues – ever. Other initiatives the same. Phil Coughlin is right, there are some advantages to technology and digitization IF you know what you are getting and what issues is resolves or helps with. But you better start with processes, review and refine them, then find technology that supports the right processes. And those need to be reviewed on a constant basis, the Japanese theory of constant improvement.

Log in to Reply