ID 18551699 © Lei Xu | Dreamstime.com

Co-op’s chief commercial officer Michael Fletcher believes supply chains could experience a “David Attenborough” moment in the near future. Referencing the veteran presenter’s impact on reducing plastics use, Mr Fletcher says the treatment of supply chain workers could shortly come under more intense focus. In particular, he highlights the disparity between “fair pricing” for farmers’ crops and their market prices. Quoted on Edie.net, Mr Fletcher suggests it will be a consumer-led movement that results in changes to existing supply chain models to ensure all workers receive a living wage. And it will be policy makers and manufacturers taking the lead from consumers.

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