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US-based XPO Logistics has completed its second major acquisition as the execution of the company’s ambitious growth strategy shifts gears.
Here’s a little context for readers who may not have come across this small but rapidly growing American freight company. XPO Logistics was formed a little under a year ago after serial US entrepreneur Bradley Jacobs and his management team acquired Express-1, a truck brokerage firm that also offered express and freight forwarding services.
It was Mr Jacobs’ first foray into the ...
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clickron
August 09, 2012 at 2:08 pmThe company’s marketing campaign is extremely weak and mis-directed. It’s ability to tie together all the pieces is still unproven. I’ve seen many shooting stars in this business in the past 30 years. Success is not merely accomplished through acquisition, this owner needs some direction.
clickron
August 09, 2012 at 2:33 pmIf there was one piece of advice I would give this owner, it would be to strengthen the foundation and core.
Case in point. State Farm, the nation’s largest insurer has thousands of well established agents who have well established relationships with it’s customers. If the home office did nothing to generate business, the network of agents would continue to drive billions of dollars to State Farm every month. It’s the cushion that softens the swing in the numbers.
AOL lived 10 years beyond what it should have, because it had a core of millions of monthly subscribers pumping money in.
Bring together what you already have, drive the agents like State Farm did and you’ll create your own revenue instead of buying revenue through acquisition.