Prologis still in control of what it can control, the rest...
‘Houston, we have no problem’
Behavioural shopping (and shipping) are hard to model but let’s start from our soft peak delivery corner today: where do you actually stand?
As companies accelerate all-round investment in ways that facilitate fast delivery time frames, however: will consumers render this capability near worthless in the not-too-distant future?
It’s still early days but there are signs that a worst case for “I want it now” may succeed eventually.
I’m still waiting. And I don’t care.
Background: I ordered a discretionary purchase item from France on ...
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