Behavioural shopping (and shipping) are hard to model but let’s start from our soft peak delivery corner today: where do you actually stand?

As companies accelerate all-round investment in ways that facilitate fast delivery time frames, however: will consumers render this capability near worthless in the not-too-distant future?

It’s still early days but there are signs that a worst case for “I want it now” may succeed eventually.

I’m still waiting. And I don’t care. 

Background: I ordered a discretionary purchase item from France on ...

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