News / GSAs eye online booking as the air cargo sector goes omnichannel

© Ozgur Coskun

Omnichannel is a word more often associated with high street retailing than air cargo, but it’s becoming a reality for airlines as options for distribution take off.

Booking platforms, carrier websites and, of course, the traditional phone call all feature in the buying, selling and distribution of capacity – but the lines are blurring.

ECS Group, a large GSSA, is launching a booking platform for its Total Cargo Management customers – airlines which outsource cargo in its entirety.

“We are going further,” said ...