How a warehouse fire sparked innovation at Gap

© Alexey Novikov

Do you remember when Gap’s distribution centre in Fishkill, New York, caught fire a couple of years ago? Well, this interesting article by Fast Company reveals how – albeit perhaps unwittingly – the fashion retailer turned the disaster into an opportunity. The article notes: “Through this process of solving one problem after another, something interesting happened: a wave of innovation began to sweep through the entire corporation.” Gap was able to update its technology and machinery, creating new efficiencies. Initially, ...