target  © Nisarg Lakhmani
© Nisarg Lakhmani

Target, followings its supply chain disasters, is looking to get back in the game and take on the e-tailers. It has hired an Amazon supply chain executive and plans to spend as much as $2.5bn a year by 2017 on technology and supply chain initiatives. The plan appears to be quite simple: speed up the delivery of online purchases while keeping the shelves stocked. That part is not rocket science, but the devil is in the detail…

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