Comment / Supply chain radar: Why is APMM working on a McDonald's strategy when it has a stuffed Damco turkey on the table?

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A few days ago, Denmark’s AP Møller-Maersk (APMM) advertised a new takeaway strategy – part of its group-wide Stay Ahead plan – suggesting that what it’s trying to achieve isn’t much different from what McDonald’s (MCD) and its ilk offer to their customers, perhaps ignoring the mechanics behind MCD’s real estate empire.

In other words, the consumer-facing business might be casual and profitable when things go well (they didn’t in the past, until it decided to downsize), but the meat on the ...